Programme And Module Handbook
Programme Specification

Date Specification Approved 15/11/2020
College College Social Sciences
School Birmingham Business School
Department Management
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.Sc. Business Management with Communications Full-time
Programme Code 6328
Delivery Location Campus
Language of Study English
Length of Programme 3 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme "This programme aims to develop the intellectual, analytical, problem-solving and communication skills of students by providing them with a breadth of knowledge of business management, together with transferable skills (for example in group and team working) that are necessary to apply this knowledge in new and challenging contexts. The underlying philosophy of the programme is that students study all aspects of business m management and whilst they have some flexibility to follow their own interests, they do not become overly specialised in one business related theme. However, the programme develops a thorough understanding of Business Management as a broad discipline and develops an appreciation of research relevant to that discipline.

In consultations with employers we are told that they value the broad-based knowledge that our graduates have gained. The fact that business is conducted today in a global environment and the necessity to interact with other markets and cultures, means an international underpinning is to be found in most modules. In addition, the programme progresses an understanding of the role of individuals and business in society. It develops effective problem-solving skills and an ability to communicate well using a range of media. The programme recognises the increasing role of business in society and so develops knowledge of ethical issues and practices across the discipline whilst evolving awareness of individual and collective citizenship as a part of responsible business. An appreciation of other contemporary issues such as entrepreneurship and knowledge management is provided throughout the programme.

Year One is a foundation year and therefore is compulsory. In this year all the key themes of the programme, i.e. Organisations and Entrepreneurship, Marketing and Communications, Business Economics, Accounting and Finance, are introduced, and students are given a thorough grounding in the subject areas they are to continue in later years. Year 1 also contains a key skills module for personal and academic development, and a choice of study outside the main discipline, allowing wider interests to be pursued in the foundation year.

In Year Two students continue to develop a deeper understanding of responsible business and the relevancy of discipline relevant research. Although still broad based, modules begin to become more focused and specialised within programme themes.

Year Three features modules that are increasingly advanced, allowing students more specialisation along with an increased degree of choice, whilst maintaining a relatively broad spectrum across the discipline. The year is underpinned by a compulsory extended essay or dissertation which allows the student to investigate in depth an area of personal interest.

Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
A broad and analytical integrated study of business and management.
Relevant knowledge and understanding of organisations including the role of individuals in organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management).
Relevant knowledge and understanding of the external environment in which organisations operate, including the role of business and individuals in society.
Relevant knowledge and understanding of management (processes, procedures, theories, models, frameworks, tasks and roles, together with rational analysis and other processes of decision making.)
Within these 3 frameworks (2-4) and understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary and pervasive issues.
The interrelationship among organisations and the external environment and the integration of these areas (ethical, economic, environmental, legal, political, sociological and technological ? at local, national and international levels)
An in-depth knowledge of how businesses utilise communications techniques to assess and address stakeholder interests in a changing environment.
Expertise in marketing concepts, current trends in marketing communications, campaign planning and delivery across a range of media
In-depth knowledge of how corporate communications processes are utilised to build strategic marketing and communications programmes.
Lectures, seminar and classroom exercises. In class case studies, campaign deconstruction. Industrial visits to media organisations and interactive guest lectures from marketing communications professionals. Small group working, corporate story writing, podcast script writing workshops and production. Simulated environment learning, post placement reflection. video deconstruction, webcast workshops, creative campaign production and editing, communications/marketing placement, reflection. Interactive guest lectures from PR and marketing communications professionals.
Media workshops, press release writing, written assessments. Written report/ assessment/ webcast production examination. Coursework/ podcast. Lectures, seminars, blog writing, individual and group presentations, online discussions Individual presentation, blog writing, group presentation, including presentations to camera.
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
The ability to think critically in relation to the knowledge base outlined above, the ability to analyse issues using different theoretical viewpoints and synthesis these viewpoints.
An understanding of how to approach and instigate effective discipline related problem solving and decision making using appropriate qualitative and quantitative skills.
An understanding of how to produce and communicate convincing arguments, individually and in groups, across a range of channels, including orally and in writing.
The ability to interpret numerical data; knowledge of how to conduct commonly used statistical analyses.
Effective use of communication and IT across a range of relevant channels.
Effective self- management and ethical citizenship (demonstration of awareness of ethical practice in business, academic study, research and communication and develop awareness of individual and collective citizenship.
Reflective, adaptive and collaborative learning
Self awareness, openness and sensitivity to diversity.
Teamwork, including leadership, team building, influencing, adaptive and collaborative learning and project management skills.
Effective communication including listening, negotiation, persuasion, and presentation across a range of contemporary media.
Expertise in the broad discipline of Business Management, including an appreciation of discipline relevant research and an ability to conduct research in business and management issues, individually and as part of a team.
Skills in Marketing Communications and PR planning and creative campaign production using a range of media
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