Programme Specification


Date Specification Approved 17/04/2024
College College Arts and Law
School Eng, Drama, & Creative Studies
Department Eng, Drama, Creative Studies
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.A. Digital Media and Communications Full-time
Programme Code 834I
Delivery Location Dubai
Language of Study English
Length of Programme 3 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme Overview of the programme and its content

Digital Media and Communications explores the ways in which we communicate, on- and offline, in different ways and for different purposes. It examines the use of media and digital technologies to communicate, drawing on different theoretical viewpoints. The suite of compulsory modules that comprise the programme are designed to develop students’ theoretical understanding, media practice, research skills, and preparedness for employment.

Student skills and experiences

Students will engage critically with concepts and theories from media and communication studies. They will develop their capacity to think critically, to argue, defend and advocate for their positions in presentations and in written work, Students will engage in media practice, from the ideas stage to their realisation, developing their skills in using digital technologies. They will develop research skills in collecting, analysing, and communicating data and will gain experience of responding creatively to real-world challenges.

Potential areas of work

The programme prepares students for a career in areas such as media, marketing, project management, and content production. The programme balances theoretical and practical study with embedded employability opportunities, ensuring that students graduate with the skills and competencies to shape media and digital agendas in the future.

For semester/year abroad programmes only:
N/A
Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
the diverse forms that human communication takes; its many different modes, genres and styles
the role of media and communication in representing and ordering societal relations, at local and global scales, including relations of power and inequality
the ways in which forms of media and communication have changed over time, in relation to their wider social, political, economic and technological context
the complexity of processes relating to the production, distribution and reception of media and communication
the uses of media and communication in the construction of identities
the place of media and communication in contemporary professions
the key methods used to investigate the properties of media texts, contexts and processes
1. Lectures, Seminars, Workshops
2. Lectures, Seminars, Workshops
3. Lectures, Seminars, Workshops
4. Lectures, Seminars, Workshops
5. Lectures, Seminars, Workshops
6. Lectures, Seminars, Workshops
7. Lectures, Seminars, Workshops, Research Project Supervisions

 1. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
2. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
3. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
4. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
5. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
6. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
7. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
The ability to critically apply key concepts in media studies and related fields in order to reflect on their own communicative and mediated experience
The ability to make critical judgements of media texts and processes, and justify those judgements in relation to the major debates and thinkers in the field
The ability to place forms of media and communication in their historical, social and technological contexts, and understand the contributions of those forms to wider social and historical change
The ability to carry out independent research projects in dialogue with the academic literature in the field
The ability to locate, collect and evaluate sources of data, in accord with appropriate ethical standards and established research practices
The ability to understand and reflect on their own aesthetic, ethical and social position in relation to media texts and processes
The ability to select appropriate resources for the production of media and creative work, understanding and reflecting on the affordances of different technologies
The ability to critically evaluate and contribute to public debate about media and communication, showing an awareness of a range of ethical, political and aesthetic positions and their relations to wider societal debate
The ability to produce and deliver academic and professional assignments, reports, presentations, making use of appropriate technologies
The ability independently to use libraries, catalogues, bibliographies and other reference sources and resources of all kinds, both printed and electronic
The ability to acquire substantial quantities of complex information of diverse kinds in a structured and systematic way, to sift and organise material independently and critically, and evaluate its significance
Information-technology skills such as word-processing, and the acquisition, use and manipulation of data in electronic formats
1. Lectures, Seminars, Workshops
2. Lectures, Seminars, Workshops
3. Lectures, Seminars, Workshops
4. Lectures, Seminars, Workshops, Research Project Supervisions
5. Lectures, Seminars, Workshops, Research Project Supervisions
6. Lectures, Seminars, Workshops
7. Lectures, Seminars, Workshops
8. Lectures, Seminars, Workshops
9. Lectures, Seminars, Workshops
10. Lectures, Seminars, Workshops
11. Lectures, Seminars, Workshops
12. Lectures, Seminars, Workshops

 1. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
2. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
3. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
4. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
5. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
6. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
7. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects, Practicals for Music, Dance and Drama Studies
8. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
9. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
10. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
11. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects
12. Essays, Oral Presentations, Learning Logs/Diaries, Independent Projects