Programme And Module Handbook
 
Programme Specification


Date Specification Approved 22/11/2018
College College Social Sciences
School Birmingham Business School
Department Birmingham Business School
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.Sc. Business Management Full-time
Programme Code 603C
Delivery Location Dubai
Language of Study English
Length of Programme 3 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme The programme aims to develop the intellectual, analytical and communication skills of students by providing them with a breadth of knowledge of business management, together with the transferable skills (for example in group and team working) that are necessary to apply this knowledge in new and challenging contexts.

The underlying philosophy of the programme is that students study all aspects of business management throughout the course and do not become overly specialised. This generalist approach follows the approach that has always underpinned the UK Business suite of programmes, and has been used successfully in marketing these programmes in the past. In consultations with employers we are told that they value the broad-based knowledge that our graduates bring to their graduate trainee schemes. Given the fact that business is conducted today in a global environment and that it is necessary to be able to interact with other markets and cultures, an international underpinning is to be found in most modules. In addition, an appreciation of other contemporary issues such as digital marketing, international entrepreneurship and management strategy is provided throughout the programme, which will also endeavor to impart a sense of corporate social responsibility. Entry to the suite of BSc programmes in Dubai is into year One (stage 1). Year one is a foundation year and introduces the key themes of the programme. E.g. marketing, organisational behaviour, accounting and finance, economics and entrepreneurship. Year 1 also contains a key skills module for personal and academic development. Students are given a thorough grounding in the subject areas that they continue in later years. The modules studied will mirror the UK programme.
In Stage Two we adopt a generalist approach although modules begin to become more focused and specialized. The modules on the programme mirror those modules already offered in the UK based programme. The modules have been chosen as the most appropriate modules for the coherence of the programme, and the most suitable for the Dubai market for e.g. Services and Retail Strategy, that sits well with the nature of retail markets in Dubai, Intermediate Business Economics and Macro Economy, that allows room to contextulise the UAE economy in general and Dubai’s macro economy in particular. Further modules such as Accounting, Management and Accountability that is suitable to offer discussions related to local context of accounting.
Dubai Students also have an option to Study at UoB Birmingham campus during year-2, alongside our Birmingham Campus cohorts. The availability of this opportunity is dependent upon performance in Stage 1 of the programme.
Stage Three features modules that are increasingly focused. The year is underpinned by a compulsory dissertation, which allows the student to investigate in-depth an area of personal interest. At stage three the study spread provides the opportunity to develop the much needed entrepreneurial mind set required by Dubai graduates in modules such as Small Business and Entrepreneurship and relevant marketing knowledge with Contemporary Issues in Marketing. There is further focus in developing the strategy knowledge when students are on specific module on Business Strategy on Emerging Economies.
Students who have had some work experience over the summer period and would want to produce a defined extended piece of work, based on their work experience, can pick the Professional development module as an alternative to one of the 4 compulsory taught modules.
Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
A broad and analytical integrated study of business and management
Relevant knowledge and understanding of organisations including the role of individuals in organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management),
Relevant knowledge and understanding of the external environment in which organisations operate, including the role of business and individuals in society
Relevant knowledge and understanding of management (processes, procedures , theories, models, frameworks, tasks and roles, together with rational analysis and other processes of decision making)
An understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary pervasive issues and the broader international business environment.
Within these 3 frameworks ( 2 – 4) an understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary pervasive issues and the broader international business environment.
Within these 3 frameworks ( 2 – 4) an understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary pervasive issues and the broader international business environment.
Lectures, classes, case study work, online assignments and quizzes, presentations, self-directed study
Exam, coursework, presentations, dissertation
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
The ability to think critically in relation to the knowledge base outlined above, the ability to analyse issues using differing theoretical viewpoints and synthesis these viewpoints
An understanding of how to approach and instigate effective discipline related problem solving and decision making using appropriate qualitative and quantitative skills
An understanding of how to produce and communicate convincing arguments, individually and in groups, across a range of channels, including orally and in writing.
The ability to interpret numerical data; knowledge of how to conduct commonly-used statistical analyses
Effective use of cEommunication and IT across a range of relevant channels.
Expertise in the broad discipline of Business Management, including an appreciation of disciple relevant research and an ability to conduct research in business and management issues, individually and as part of a team
Self awareness, openness and sensitivity to diversity
Teamwork, including leadership, team building influencing and project management skills
Effective listening, negotiation persuasion and presentation
Ability to conduct research in business and management issues, individually or as part of a team
Reflective, adaptive and collaborative learning.
Lectures, classes, case study work, online assignments and quizzes, presentations, self directed study
Coursework, exam and dissertation; Group work