Collaborative Organisation and Form of Collaboration
Qualification and Programme Title
B.Sc. Business Management with Communications and Year in Industry Full-time
Programme Code
759B
Delivery Location
Totally Taught Abroad
Language of Study
English
Length of Programme
2 Year(s)
Accreditations
This programme has no outside accreditations
Aims of the Programme
The programme aims to develop the intellectual, analytical and communication skills of students by providing them with a breadth of knowledge of business management, together with the transferable skills (for example in group and team working) that are necessary to apply this knowledge in new and challenging contexts.
The underlying philosophy of the programme is that students study all aspects of business management throughout the course and do not become overly specialised.
This generalist approach follows the approach that has always underpinned the UK Business suite of programmes, and has been used successfully in marketing these programmes in the past. In consultations with employers we are told that they value the broad-based knowledge that our graduates bring to their graduate trainee schemes.
Given the fact that business is conducted today in a global environment and that it is necessary to be able to interact with other markets and cultures, an international underpinning is to be found in most modules. In addition, an appreciation of other contemporary issues such as digital marketing, international entrepreneurship and management strategy is provided throughout the programme, which will also endeavor to impart a sense of corporate social responsibility.
Entry to the suite of BSc programmes in Dubai is into year one (stage 1). Year one provides a foundation in the core disciplines of business and introduces the key themes of the programme. E.g. marketing, organisational behaviour, accounting and finance, economics and entrepreneurship. Year 1 also contains a key skills module for personal and academic development. Students are given a thorough grounding in the subject areas that they continue in later years. The modules studied will mirror the UK programme.
In Stage Two we adopt a generalist approach although modules begin to become more focused and specialized. The modules on the programme mirror those modules already offered in the UK based programme. The modules have been chosen as the most appropriate modules for the coherence of the programme, and the most suitable for the Dubai market for e.g. Services and Retail Strategy, that sits well with the nature of retail markets in Dubai, Intermediate Business Economics and Macro Economy, that allows room to contextualise the UAE economy in general and Dubai’s macro economy in particular. Further modules such as Accounting, Management and Accountability that is suitable to offer discussions related to local context of accounting.
Programme Outcomes
Students are expected to have Knowledge and Understanding of:
Which will be gained through the following Teaching and Learning methods:
and assessed using the following methods:
1) How businesses utilise communications techniques to assess and address stakeholder interests in a changing environment.
2) How corporate communications processes operate in various socio-cultural and political contexts.
3) Customer expectations, service and orientation.
4) The impact of international and global trade on business.
5) The sources, use and management of finance, and accounting and budgeting techniques.
6) The management and development of people within organisations.
Relevant knowledge and understanding of organisations including the role of individuals in organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management),
Relevant knowledge and understanding of the external environment in which organisations operate, including the role of business and individuals in society
1) Lectures, workshops, writing groups, case studies. Industrial visits to media organisations and interactive guest lectures from marketing communications professionals. 2) Lectures, case studies, small group working, corporate story writing, podcast script writing workshops and production. Online quizzes. 3) Lectures, case study analysis. 4) Lectures, case studies, cross module case studies, online case studies. 5) Lectures. 6) Lectures, case study, podcast script writing and production. 7) Lectures, workshops, video deconstruction, webcast workshops, production and editing, communications/marketing placement, reflection. 8) Lectures, seminars, blog writing, individual and group presentations, online discussions.
1) Media workshops, press release writing, written assessments. 2) Examination, individual podcast & group presentation. 3) Coursework & examination. 4) Coursework & examination. 5) Examination. 6) Coursework/ podcast examination. 7) Written report/ assessment/ webcast production examination. 8) Individual presentation, blog writing, group presentation.
Students are expected to have attained the following Skills and other Attributes:
Which will be gained through the following Teaching and Learning methods:
and assessed using the following methods:
The ability to think critically in relation to the knowledge base outlined above, the ability to analyse issues using differing theoretical viewpoints and synthesis these viewpoints
An understanding of how to approach and instigate effective discipline related problem solving and decision making using appropriate qualitative and quantitative skills
An understanding of how to produce and communicate convincing arguments, individually and in groups, across a range of channels, including orally and in writing.
The ability to interpret numerical data; knowledge of how to conduct commonly-used statistical analyses
Effective use of communication and IT across a range of relevant channels.
Effective self- management and ethical citizenship (demonstration of awareness of ethical practice in business, academic study, research, and communication and develop awareness of individual and collective citizenship.
Reflective, adaptive and collaborative learning
Self awareness, openness and sensitivity to diversity
Teamwork, including leadership, team building, influencing, adaptive and collaborative learning and project management skills.
Effective communication including listening, negotiation, persuasion, and presentation -across a range of contemporary media
Expertise in the broad discipline of Business Management, including an appreciation of discipline relevant research and an ability to conduct research in business and management issues, individually and as part of a team.
1) Lectures, writing workshop, media based presentations, on camera workshops & case studies. 2) All teaching methods throughout programme including video deconstruction, case studies, essay and dissertation writing. 3) Group work, projects, podcast and webcast planning and editing. 4) Supervised practical workshops, technical demonstrations and technical exercises. 5) All projects, in particular supervised planning for group presentations, peer review and feedback in media based workshops, webcast production (filming and editing). 6) Industrial placement, capturing experiential learning throughout a year in industry. 7) Supervised study, dissertation meetings, lectures and research.
1) Coursework, individual campaigns.Media based interviews. 2) Coursework, class-based work, written assignments and examination. 3) Coursework. Written assignment, podcast and webcast production. 4) Presentations & written assessment. 5) Group coursework. 6) Written assessments and report writing. 7) Dissertation.
