This module provides students with an introduction to core micro and macro-economic theory and principles in a business context. It combines basic micro and macroeconomis with cases/applications to provide students with the ability to understand and analyse current and topical economics issues with relevance for business.
Topics typically covered may include: Microeconomic issues such as demand and supply analysis; elasticity; cost analysis; influence of market structure; perfect and imperfect competition; monopoly and oligopoly; market failures; government intervention in the market. Macroeconomic issues such as economic growth; unemployment and inflation; Keynesian analysis; monetary policy; European Monetary Union; international trade.
|