Following on from the overview on digital opportunities in business explored in the module Digital Business, this module aims to provide first year students with a broad overview of the many opportunities and arising challenges of contemporary business.
The module delivery is structured around a set of five key topics that represent significant aspects of managing modern business organisations. In particular, the content of the module focuses on:
Knowledge creation in business organisations;
Artificial intelligence for business;
Managing uncertainty;
Leadership in the digital age;
Global business challenges.
Across the macro topics, lectures will be integrated with ‘Talk’ sessions delivered by an external speaker working in a relevant area of business - including some of the University’s partners. Lectures and Talks will be connected to reinforce key points and provides linkages to theory and applied practice.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate critical awareness and engagement with broader issues and opportunities in global contemporary business;
Practise connective learning by evaluating business and management theory in the context of contemporary global business challenges
Demonstrate reflective practice on business challenges facing the world
Identify appropriate sources of information and data to explore and monitor issues and opportunities in the wider business environment.
Assessment
33979-01 : Assignment : Coursework (100%)
Assessment Methods & Exceptions
Assessment:
Case study essay of connecting various topics covered in the context of a UK industry (50% of module) – 1000 words;
Summative reflective piece on challenges of contemporary business, considering at least two of the key topics considered – 1000 words (50% of module).
Reassessment:
Essay on two of the contemporary business issues explored in the module – 1,500 words