Programmes & Modules Handbook

B.Sc. International Business with Marketing Full-time

Year: 4
2024/25 Session

The following must be taken:

Module Title	Code	Credits	Semester
LH Branding in the Digital Age	07 31947	20	Semester 2
LH Contemporary Issues in Marketing	07 31966	20	Semester 2
LH Marketing Strategy: From Analysis to Implementation	07 32018	20	Semester 1

Students must choose either the 20 credit Extended Essay OR the 40 credit Dissertation

Module Title	Code	Credits	Semester
LH Dissertation	07 31968	40	Full Term
LH Extended Essay	07 31969	20	Semester 2

Students who have chosen a 20 credit Extended Essay must choose a further 40 credit of optional modules. Equal numbers of credits must be taken in each semester. Students who have chosen a 40 credit dissertation must choose a further 20 credits of optional modules.

Module Title	Code	Credits	Semester
LH Accounting, Decision-Making and Governance	07 34366	20	Semester 1
LH Britain and the EU	07 31965	20	Semester 2
LH Business Strategies in Emerging Economies	07 34370	20	Semester 1
LH Crisis Management	07 34373	20	Semester 2
LH Economics of strategy, risk and globalisation	07 38044	20	Semester 1
LH Employment Relations	07 39098	20	Semester 1
LH Fundamentals of Leadership	07 31971	20	Semester 1
LH Globalisation, Innovation and Competitiveness	07 31974	20	Semester 1
LH Professional Development	08 25676	20	Semester 1
LH Responsible Marketing and Consumption	07 32056	20	Semester 1
LH Strategic Global Communication	07 32057	20	Semester 1