Programme And Module Handbook
Programme Specification

Date Specification Approved 15/11/2020
College College Social Sciences
School Birmingham Business School
Department Management
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.Sc. Business Management with Communications Full-time
Programme Code 186A
Delivery Location Totally Taught Abroad
Language of Study English
Length of Programme 2 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme "This programme aims to develop the intellectual, analytical, problem-solving and communication skills of students by providing them with a breadth of knowledge of business management, together with transferable skills (for example in group and team working) that are necessary to apply this knowledge in new and challenging contexts. The underlying philosophy of the programme is that students study all aspects of business management and whilst they have some flexibility to follow their own interests, they do not become overly specialised in one business related theme. However, the programme develops a thorough understanding of Business Management as a broad discipline and develops an appreciation of research relevant to that discipline.

In consultations with employers in South East Asia and beyond we are told that the broad-based knowledge of our graduates is valued. The fact that business is conducted today in a global environment and the necessity to interact with other markets and cultures, means an international underpinning is to be found in most modules. In addition, the programme progresses an understanding of the role of individuals and business in society. It develops effective problem-solving skills and an ability to communicate well using a range of media. The programme recognises the increasing role of business in society and so develops knowledge of ethical issues and practices across the discipline whilst evolving awareness of individual and collective citizenship as a part of responsible business. An appreciation of other contemporary issues such as entrepreneurship and knowledge management are provided throughout the programme.

Students join us from year two of the programme, usually after graduating with a diploma equivalent to 120 credits of year 1 of the Business Management UK programme, with additional SIM managed assessed prep courses in Accounting and Finance, Economics and/or Marketing as and when required by admissions.

In Year Two students develop a deeper understanding of responsible business and the relevancy of discipline relevant research. They are required to study 100 core credits and to choose 20 credits from options available. Although still broad based, modules are focused and specialised within programme themes with depth of study to intermediate level.

This International Business programme, offering a further 120 credits through work or study abroad, has been designed for students who wish to specialize in an international career The international study / Industrial Placement element of this programme comprises two blocks of 15 weeks each: Study A will take place after stage 2 and before stage 3; Study B after stage 3.

Year Three features modules that are increasingly advanced, allowing students to progress in a number of business themes with some specialisation and choice, whilst maintaining a relatively broad spectrum across the discipline. The year is underpinned by a compulsory dissertation (20 credits) which allows the student to investigate in depth an area of personal interest with 3 further core modules and the choice of 2 options. "
Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
How businesses utilise communications techniques to assess and address stakeholder interests in a changing environment.
How corporate communications processes operate in various socio-cultural and political contexts.
Customer expectations, service and orientation.
The impact of international and global trade on business
The sources, use and management of finance, and accounting and budgeting techniques.
The management and development of people within organisations
Relevant communication theories and application in business, marketing and management.
Relevant, contemporary issues such as creativity and enterprise, globalisation, knowledge management and business ethics.
Lectures, workshops, video deconstruction, webcast workshops, production and editing, communications/marketing
Written report/ assessment/ webcast production examination; individual presentation, blog writing, group presentation
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
Effective communication and key message delivery skills (verbal and non-verbal; including print, broadcast and web based channels)
Critical thinking, analysis and synthesis through making comparisons and critically assessing subject material
Effective problem solving and decision making using appropriate quantitative and qualitative techniques
Ability to apply information technology to meet business objectives
Teamwork including leadership, team building influencing and event management skills
Capacity to undertake a research dissertation on an aspect of Business Communications; employing appropriate methodologies, analyses and interpretation of findings.
All teaching methods throughout programme including video deconstruction, case studies, essay and dissertation writing. Group work, projects, podcast and webcast planning and editing. Supervised practical workshops, technical demonstrations and technical exercises.
Coursework. Written assignment, podcast and webcast production; presentations & written assessment