Programme And Module Handbook
Programme Specification

Date Specification Approved 13/03/2021
College College Social Sciences
School Birmingham Business School
Department Management
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.Sc. Business Management with Marketing with Year in Industry Full-time
Programme Code 319D
Delivery Location Dubai
Language of Study English
Length of Programme 3 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme This programme aims to develop the intellectual, analytical and communication skills of students by providing them with a breadth of knowledge of Business Management with Marketing, together with the transferable skills (for example in group and team working) that are necessary to apply this knowledge in new and challenging contexts. The underlying philosophy of the programme is that students study all aspects of Business Management and develop a specialty in Marketing in Years Two and Three.
The proposed Marketing pathway aims to equip students with specialized marketing skills while still allowing them to gain broad-based knowledge from other themes offered within the Business Management degree.
Consultations with employers revealed that while they value graduates with the broad based knowledge that our graduates bring to their graduate trainee schemes, they also place great emphasis on graduates with specialties in Marketing having an in depth knowledge of marketing strategic planning skills, being conversant with digital platforms and research competencies in marketing (both qualitative and quantitative). The marketing pathway is designed to give such competences and skills to the students so that they are better prepared for the job market.
Furthermore, given the fact that business is conducted today in a global environment and that it is necessary to be able to interact with other markets and cultures, an international underpinning is to be found in most modules. Finally an appreciation of other contemporary issues such as entrepreneurship and crisis management is provided throughout the programme, which will also endeavour to impart a sense of corporate social responsibility.
The fact that business is conducted today in a global environment and the necessity to interact with other markets and cultures, means an international underpinning is to be found in most modules. In addition, the programme progresses an understanding of the role of individuals and business in society. It develops effective problem-solving skills and an ability to communicate well using a range of media. The programme recognises the increasing role of business in society and so develops knowledge of ethical issues and practices across the discipline whilst evolving awareness of individual and collective citizenship as a part of responsible business.
Year One is a foundation year. In this year all the key themes of the programme, i.e. Accounting and Finance, Marketing and Communications, Business Economics, and Organisations and Entrepreneurship are introduced, and students are given a thorough grounding in the subject areas they are to continue in later years. Year One also contains a key skills module for personal and academic development which falls within the Business Management Skills theme.
In Year Two students continue to develop a deeper understanding of responsible business and the relevancy of discipline relevant research. Although still broad based, modules begin to become more focused and specialised within programme themes.
The 120 credits level I – placement year is divided into 2 placements.
Placement 1 – takes place at the end of Year One.
Placement 2 – takes place at the end of Year Two.
Both placements are a minimum of 3 months.

We have initial home office approval for students to take placement 2 in the UK, if students take the Year Two option to study on the home campus.
Year Three features modules that are increasingly advanced, allowing students more specialisation whilst maintaining a relatively broad spectrum across the discipline. The year is underpinned by a compulsory extended essay which allows the student to investigate in depth an area of personal interest.
Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
A broad and analytical integrated study of business and management
Relevant knowledge and understanding of organisations including the role of individuals in organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management).
Relevant knowledge and understanding of the external environment in which organisations operate, including the role of business and individuals in society.
Relevant knowledge and understanding of management (processes, procedures, theories, models, frameworks, tasks and roles, together with rational analysis and other processes of decision making.)
Within these 3 frameworks (2-4) and understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary and pervasive issues.
The interrelationship among organisations and the external environment and the integration of these areas (ethical, economic, environmental, legal, political, sociological and technological – at local, national and international levels)
Lectures, classes, case study work, canvas online assignments and quizzes, presentation, self- directed study.
Exam, coursework, presentations, extended essay.
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
The ability to think critically in relation to the knowledge base outlined above, the ability to analyse issues using different theoretical viewpoints and synthesis these viewpoints.
An understanding of how to approach and instigate effective discipline related problem solving and decision making using appropriate qualitative and quantitative skills.
An understanding of how to produce and communicate convincing arguments, individually and in groups, across a range of channels, including orally and in writing.
The ability to interpret numerical data; knowledge of how to conduct commonly used statistical analyses.
Effective use of communication and IT across a range of relevant channels.
Effective self- management and ethical citizenship (demonstration of awareness of ethical practice in business, academic study, research, and communication and develop awareness of individual and collective citizenship.
Reflective, adaptive and collaborative learning
Self awareness, openness and sensitivity to diversity.
Teamwork, including leadership, team building, influencing, adaptive and collaborative learning and project management skills.
Effective communication including listening, negotiation, persuasion, and presentation across a range of contemporary media.
Expertise in the broad discipline of Business Management, A including an appreciation of discipline relevant research and an ability to conduct research in business and management issues, individually and as part of a team.
An in- depth knowledge of marketing-relevant analytics and strategic planning skills
Expertise and skills in digital technology and platforms.
Lectures, classes, case-study work, in-class exercises, assignments and self-directed study.
Exam, coursework, presentations, experiential learning in a work environment and coursework.