Programme And Module Handbook
Course Details in 2022/23 Session

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Module Title LM Digital Marketing Live Project
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 37288
Module Lead Joanne Matthews
Level Masters Level
Credits 20
Semester Semester 2
Co-requisites LM Foundations of Digital Marketing - (07 37291)
Restrictions None
Contact Hours Lecture-30 hours
Seminar-5 hours
Practical Classes and workshops-5 hours
Guided independent study-160 hours
Total: 200 hours
Description The Digital Marketing Live Project module allows for students to build upon their theoretical knowledge and practical skills gained in Foundations of Digital Marketing module.

In this module through lectures, seminars and workshops students will learn about the more recent digital marketing trends which include social media management, digital marketing metrics, analytics and reporting. Students’ practical skills will be developed through the planning and writing of online content.

Learning from Foundations of Digital Marketing will be expanded upon to allow students to gain practical skills in the development of writing a digital marketing strategy and objectives before creating a digital marketing plan.

This module will focus more upon on equipping students with employability skills, and will be achieved through the assessment being a live project that will be supported by a local digital marketing agency.
Learning Outcomes By the end of the module students should be able to:
  • Analyse digital marketing principles and techniques.
  • Critically discuss digital marketing principles and techniques.
  • Differentiate alternative marketing strategies based upon theoretical concepts.
  • Explore the challenges and opportunities for an organisation’s digital marketing strategy.
  • Develop digital literacy skills.
Assessment Methods & Exceptions Assessment:

Individual 5,000 word live project (100%)


Re submission of 5,000 word live project (100%)
Reading List