Building on the aims of Research Skills, this linked module provides business students with advanced training of the research process and the available methods of data collection and analysis. Students will grasp an in depth knowledge of research design, and have in-class sessions and workshops on more advanced analytical techniques for both quantitative and qualitative research, including introduction to software applications used in the analysis of both research approaches.
Learning Outcomes
By the end of the module students should be able to:
Critically assess and apply advanced research designs within the process of research, making reasoned and justified decisions as to the choice of appropriate designs
Understand and apply statistical analysis techniques for quantitative data
Understand and apply data analysis techniques for qualitative data
Demonstrate the ability to plan and write a well-structured, reasoned and justified research report
Assessment
29328-01 : Group Report : Coursework (50%)
29328-02 : Class Test : Class Test (50%)
Assessment Methods & Exceptions
Assessments (also applicable to assess 07-19318 as a co-requisite linked module as per university regulation 7.2.1):
Group research project (5,000 words) (50%)
Individual one hour in class test (50%)