Programme Specification


Date Specification Approved
College College Social Sciences
School Birmingham Business School
Department Management
Partner College and School
Collaborative Organisation and Form of Collaboration
Qualification and Programme Title B.Sc. Business Management with Marketing with Industrial Placement Full-time
Programme Code 797I
Delivery Location Dubai
Language of Study English
Length of Programme 3 Year(s)
Accreditations This programme has no outside accreditations
Aims of the Programme This information is to be supplied
Programme Outcomes
Students are expected to have Knowledge and Understanding of: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
A broad and analytical integrated study of business and management
Relevant knowledge and understanding of organisations including the role of individuals in organisations (internal aspects, functions and processes including diverse nature, purposes, structures, governance, operations and management)
Relevant knowledge and understanding of the external environment in which organisations operate, including the role of business and individuals in society
Relevant knowledge and understanding of management (processes, procedures, theories, models, frameworks, tasks and roles, together with rational analysis and other processes of decision making)
Within these 3 frameworks (2-4) and understanding of markets, customers, finance, people, operation, information systems, communication and IT, business policy and strategy, contemporary and pervasive issues
The interrelationship among organisations and the external environment and the integration of these areas (ethical, economic, environmental, legal, political, sociological and technological – at local, national and international levels)
Lectures, classes, case study work, canvas online assignments and quizzes, presentation, self- directed study
Exam, coursework, presentations, extended essay
Students are expected to have attained the following Skills and other Attributes: Which will be gained through the following Teaching and Learning methods: and assessed using the following methods:
The ability to think critically in relation to the knowledge base outlined above, the ability to analyse issues using different theoretical viewpoints and synthesis these viewpoints
An understanding of how to approach and instigate effective discipline related problem solving and decision making using appropriate qualitative and quantitative skills
An understanding of how to produce and communicate convincing arguments, individually and in groups, across a range of channels, including orally and in writing
The ability to interpret numerical data; knowledge of how to conduct commonly used statistical analyses
Effective use of communication and IT across a range of relevant channels
Effective self- management and ethical citizenship (demonstration of awareness of ethical practice in business, academic study, research, and communication and develop awareness of individual and collective citizenship
Reflective, adaptive and collaborative learning
Self awareness, openness and sensitivity to diversity
Teamwork, including leadership, team building, influencing, adaptive and collaborative learning and project management skills
Effective communication including listening, negotiation, persuasion, and presentation across a range of contemporary media
Expertise in the broad discipline of Business Management, A including an appreciation of discipline relevant research and an ability to conduct research in business and management issues, individually and as part of a team
An in-depth knowledge of marketing-relevant analytics and strategic planning skills
Expertise and skills in digital technology and platforms
Lectures, classes, case-study work, in-class exercises, assignments and self-directed study
Exam, coursework, presentations, experiential learning in a work environment and coursework