Course Details in 2024/25 Session

Module Title	LI Industry Placement A
School	Birmingham Business School
Department	Marketing
Module Code	07 22266
Module Lead	Dr Cristina Smambrook/Hazel Westwood
Level	Intermediate Level
Credits	60
Semester	Full Term
Pre-requisites
Co-requisites	LI Industry Placement B - (07 22267)
Restrictions	BSc Business Management with Industrial Placement (Singapore) programme only
Exclusions
Description	The Industry Placement module comprises an internship of at least 12 weeks and a 4000 word work-based Essay for which students will be very carefully prepared during the second year of their programme. This Level I 60 credit module provides an opportunity to improve the student's understanding of the application of analytical frameworks to problems, issues and decision making in the context of real business management. The aim is to highlight the application of at least one functional discipline, such as Marketing, Communications, Procurement/Supply Chain Management, HRM, Accounting, Finance or Operations. In addition, the importance of the macro-environment in which organisations operate will be emphasised through explicit consideration of the macro-forces relevant to the disciplinary function which provides the application focus. Student will normally be expected to arrange placements themselves, but in consultation with and supported by Birmingham or SIM.
Learning Outcomes	By the end of the module the student should be able to: Display knowledge of and experience in the application of disciplines appropriate to Business in context (a broadly based view of business is taken, comprising for example economics, HRM, business organisation, international marketing, law, accounting and finance, supply chain management). Display a suitable depth of understanding of macro-environmental issues impacting upon one of the disciplines listed above which has been selected as the major focus in the organisation.
Assessment	22266-01 : Industrial Placement "A" : Practical (100%)
Assessment Methods & Exceptions	Evidence of attendance, reflective diary and copies of work-based reports, final assessment of one 4000 word essay
Other
Reading List