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Module Title
LH Strategic Management
School
Birmingham Business School
Department
Strategy and Int Business
Module Code
07 22284
Module Lead
Mahmoud Alajaty
Level
Honours Level
Credits
20
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Singapore BSc programmes only
Exclusions
Description
The module allows the students to understand various approaches to strategic management in the complex internal and external environment, both national and international, In the delivery of the module students study analyse and evaluate corporate strategies in complex cases; Students review strategy implementation at the corporate and intercompany levels . Students work in groups on one case study and give advice to enable the company board implement a successful strategy
Learning Outcomes
By the end of the module the student should be able to:
Undertake a full and critical strategic audit of an organisation and its competitive environment
Produce coherent and consistent reports, detailing a firms strategic priorities and options
Map the organisational implications of the above for the firm, and integrate results
Understand and critically appraise stages in strategic analysis.
Assessment
22284-02 : Group Report : Coursework (40%)
22284-03 : Exam Mark : Exam (Centrally Timetabled) - Written Unseen (50%)
22284-07 : Group Presentation : Coursework (10%)
Assessment Methods & Exceptions
2 hour examination (50%); 2,000 word group written report (40%); 10 minute group presentation (10%)