Course Details in 2025/26 Session

Module Title	LH Dissertation
School	Birmingham Business School
Department	Marketing
Module Code	07 32093
Module Lead	Brian McGarrie
Level	Honours Level
Credits	20
Semester	Full Term
Pre-requisites
Co-requisites
Restrictions	Available to UoB/SIM part-time students only
Contact Hours	Project supervision-5 hours Guided independent study-195 hours Total: 200 hours
Exclusions
Description	This compulsory module provides the opportunity to carry out independent research work over a period of two semesters. The process includes a written progress report in semester 1; a draft to be submitted to the supervisor in semester 2 and the final research version to be submitted towards end of semester 2. A good dissertation is likely to contain the following elements: (a) an exact statement of the problem investigated, (b) an account of the relation of this problem to the existing relevant literature, (c) an account of the methods and materials used in the essay, (d) a clear statement of the conclusions and any qualifications to those conclusions, (e) recommendations for practitioners or for further research. The dissertation title is to be determined in consultation with supervisor in the prerequisite Research Skills module.
Learning Outcomes	By the end of the module students should be able to: Undertake independent, though supervised, research in an area of interest to them; Show a degree of initiative in collecting and analysing material; Present a well written cogently and critically argued dissertation.
Assessment	32093-01 : Dissertation : Dissertation (100%)
Assessment Methods & Exceptions	Assessments: Approx. 7000 word dissertation – 100% Reassessment: N/A
Other
Reading List