Course Details in 2023/24 Session

Module Title	LC Professional Communication
School	Eng, Drama, & Creative Studies
Department	Eng Lang and Linguistics
Module Code	09 33070
Module Lead	Suganthi John
Level	Certificate Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Seminar-10 hours Practical Classes and workshops-10 hours Guided independent study-80 hours Total: 100 hours
Exclusions
Description	The module will give students an opportunity to explore language and interaction in professional settings. It will introduce students to approaches and methods for analysing forms of oral and written professional discourse from the workplace such as cover letters & job interviews, sales pitches & print advertisements, social media pages, corporate social responsibility reports & crisis management reports, news broadcasting & press releases. It aims to sensitise students to the key role language plays in a range of different professional settings (business, marketing, advertising, education etc), and to offer them an opportunity to put this knowledge into practice through a series of hands-on activities during workshops and seminars. The ultimate aim of the module is to help students develop a range of transferable oral, written and interpersonal skills which are directly relevant to professional life and will thus contribute to enhancing their employability prospects.
Learning Outcomes	By the end of the module students should be able to: Demonstrate an understanding of the linguistic aspects of forms of professional communication from a range of linguistic perspectives; Deconstruct and analyse texts from a range of different professional genres; Demonstrate sensitivity to purpose, audience and style in the production of different types of texts for professional purposes; Produce a range of different types/genres of professional texts.
Assessment	33070-01 : Assignment : Coursework (100%)
Assessment Methods & Exceptions	Assessment: A portfolio of work to include a range of workplace genres such as a web pages, press releases, news broadcasts (to the equivalent of 1,500 words) Reassessment: Resubmission of failed component(s)
Other
Reading List