Course Details in 2025/26 Session

Module Title	LH Psychology of Popular Media Culture
School	School of Psychology
Department	School of Psychology
Module Code	03 33222
Module Lead	Dr Paul Pope
Level	Honours Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	Taught at the Dubai Campus
Contact Hours	Lecture-12 hours Practical Classes and workshops-6 hours Guided independent study-182 hours Total: 200 hours
Exclusions
Description	The module will explore psychological research on how popular culture and general media influences the brain and behaviour. The module will make concepts from a range of core areas in Psychology (e.g., biological, cognitive and social) approachable and stimulating for today’s students, for whom media is a key part of their culture.
Learning Outcomes	By the end of the module, students should be able to: Recognise the inherent variability and diversity of psychological functioning and its significance (e.g., understand the impact of popular culture and general media on brain and behaviour). Demonstrate systematic knowledge and critical understanding of a range of influences from popular culture and general media on psychological functioning. Demonstrate detailed knowledge of several specialised areas and/or applications (e.g., brain imaging), some of which are at the cutting edge of research in the discipline (e.g., neuroaesthetics and neuromarketing). Initiate, design, conduct and report on an empirically-based research project that investigates the affect of popular culture or general media on behaviour, under appropriate supervision, and recognise its theoretical, practical and methodological implications and limitations.
Assessment
Assessment Methods & Exceptions	Assessment: 50% 1.5 hr exam; 50% 2000 word research report
Other
Reading List