Course Details in 2023/24 Session

Module Title	LC Introduction to Management and Marketing
School	Birmingham Business School
Department	Management
Module Code	07 33805
Module Lead	Vaishali Saple
Level	Certificate Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-40 hours Seminar-8 hours Guided independent study-152 hours Total: 200 hours
Exclusions
Description	The aim of the module is to acquaint students with the theory and practice of managing organisations, and the fundamental principles of marketing illustrating why marketing is not just an isolated organisational function. Part one of the module will include the purpose of organisations in society, `optimisation’ in business organisations, the role of groups in business organisations, application of key optimisation theory concepts to organisational problems, and case studies on ways of improving organisational performance. Part two of the module will explore how organisations can manage profitable customer relationships. As consumers we engage with marketing on a daily basis whether it is trying to decide on Starbucks or Costa for a coffee or deciding to buy a car. We look at the key principles of marketing to establish marketing’s key components.
Learning Outcomes	By the end of the module students should be able to: Demonstrate knowledge and understanding of the purpose of organisations in society; Apply optimisation theory concepts to organizational problems; Evaluate the performance benefits and costs associated with different organisational structures; Demonstrate knowledge and understanding of the fundamental principles of marketing; Apply marketing techniques to identify and interpret trends in the marketplace, and show understanding of their drivers; Explain the customer decision making process and evaluate how the digital age is affecting the customer and the organization.
Assessment	33805-01 : Individual Reflective Essay : Coursework (50%) 33805-02 : Marketing Report : Coursework (50%)
Assessment Methods & Exceptions	Assessment Individual Reflective Essay based on formative groupwork: 2,000 words (50%) (Management-focused) Individual Written Report: 2, 000 word report based (50%) (Marketing-focused) Reassessment Students can resit the failed element
Other
Reading List