Course Details in 2024/25 Session

Module Title	LI Research Methods and Business Analytics
School	Birmingham Business School
Department	Management
Module Code	07 36177
Module Lead	Dan Herbert
Level	Intermediate Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-30 hours Practical Classes and workshops-15 hours Guided independent study-155 hours Total: 200 hours
Exclusions
Description	This module provides business students with fundamental training of the research process and the available methods of data collection and analysis in the wider Business Management context. Students will gain an in-depth knowledge of research philosophy, research design, research approach, data collection, data preparation and data analysis including in-class sessions and workshops on more advanced analytical techniques for both quantitative and qualitative research. This module also involves introduction of software applications used in the analysis of both qualitative and quantitative research. In addition, core skills in writing research reports will also be delivered from understanding literature reviews through to report completion. In addition, this module develops students’ familiarity with practical aspects of business analytics, such as types of data, sources, extraction, cleaning and manipulation. It provides exposure to real-world business analytics applications and challenges. The module will introduce core concepts including but not limited to business intelligence, analytic techniques, visualisation, big data and cognitive computing.
Learning Outcomes	By the end of the module students should be able to: Critically assess and apply advanced research designs within the process of research, making reasoned and justified decisions as to the choice of appropriate designs Critically assess, select and justify appropriate methods of data collection and analysis techniques Understand and apply statistical analysis techniques for quantitative data and data analysis techniques for qualitative data Critically evaluate the potential of analytic techniques in addressing business issues
Assessment	36177-01 : Individual Research Methods coursework (2500 words) : Coursework (50%) 36177-02 : Group Analytics Assignment : Group Assessment - Coursework (35%) 36177-03 : Individual Analytics Assignment : Coursework (15%)
Assessment Methods & Exceptions	Assessment: Individual Research Methods coursework (2500 words) (50%), Group Analytics Assignment (35%) and Individual Analytics Assignment (15%) Reassessment: 4,000 word assignment (100%)
Other
Reading List