This module trains students in key research methods in media and communication, helping to transition students to undergraduate study and preparing them for deeper study of communication theory and practice in later years of the programme. It introduces the ways in which we can investigate everyday communication, from apparently simple face-to-face conversations to the intense visual and aural landscape of a city street. Students will study a range of practical examples of everyday written and spoken language, exploring theoretical approaches to topics ranging from social media to sign language, as well as developing an understanding of the legal, ethical and practical parameters of academic research in these areas. Students will encounter a range of different approaches to these topics – linguistics, semiotics and cultural theory – through which they will develop a keener selective sense in applying theory to real-world situations. Students on the module will also develop a sense of their own embeddedness as researchers by engaging with the history of analytical work on communication, and learn the precepts of academic writing, through a range of formative and summative exercises.
Learning Outcomes
By the end of the module students should be able to:
Demonstrate an understanding of competing definitions of everyday communication
Use research tools to collect and manage data on everyday communication
Demonstrate an understanding of some of the legal and ethical dimensions of data research
Demonstrate an awareness of the affordances of different approaches to the analysis of everyday communication
Assessment
38658-01 : Assignment : Coursework (100%)
Assessment Methods & Exceptions
Assessment Research proposal of 1,000 words (40%) Presentation of data set + 1,500 word commentary. (60%)
Method of Reassessment Failed component only Research proposal of 1,000 words (40%) Presentation of data set + 1,500 word commentary. (60%)