Course Details in 2024/25 Session

Module Title	LI Media in the Workplace
School	Eng, Drama, & Creative Studies
Department	Eng Lang and Linguistics
Module Code	09 38662
Module Lead	Joe Spencer-Bennett
Level	Intermediate Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Seminar-10 hours Practical Classes and workshops-20 hours Guided independent study-170 hours Total: 200 hours
Exclusions
Description	In the 1990s, the American political commentator Robert Reich famously introduced the term 'symbolic analyst' to capture a type of work typical of contemporary economies. This is work that involves analysing, producing and manipulating symbols, that is, working with meaning. It is a type of work that plays a significant role in almost all professions. Indeed, wherever emails are written, focus groups conducted, data analysed, reports published, social media accounts managed, and so on and so on, we are working with meaning. This module encourages students to apply their expertise in media and communication research in a professional context, working to a brief provided by an employer. It helps to prepare them for their final year dissertation and for their future careers.
Learning Outcomes	By the end of the module students should be able to: Design and carry out research projects in dialogue with the academic literature in the field  Locate, collect and evaluate sources of data, in accord with appropriate ethical standards and established research practices  Demonstrate, through experiential learning, familiarity with established working practices in the media industry Work to a brief, managing time-demands and assessing the effectiveness and feasibility of available choices
Assessment
Assessment Methods & Exceptions	Assessment: Group research project (2000 words) OR Group digital assets equivalent to 2000 words - 60%; learning log (1000 words) - 20%; participation in group activities (documented in minutes equivalent to 1000 words) (10%). Reassessment: Individual written task/Creative assets equivalent to 2500 words (75%); Learning log (1500 words) – 25%
Other
Reading List