Course Details in 2024/25 Session

Module Title	LI Event Management and Marketing in Sport
School	Sport, Ex and Rehab Sciences
Department	Sport, Ex and Rehab Sciences
Module Code	03 39063
Module Lead	Dr Kyriaki Makopoulou (temporarily)
Level	Intermediate Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Exclusions
Description	This module will introduce the various elements of organising a sports / physical activity event (e.g., tournament, sport competition, fun runs etc.). The module will explore the theory and practice of the management and organisation of events including planning processes, project management tools and techniques and commercial, financial, legal and logistical elements of event management. In addition, aspects of marking theory and practice will be explored and applied in the context of sport and physical activity contexts.
Learning Outcomes	By the end of the module students should be able to: Demonstrate knowledge and understanding of theoretical aspects of sport event management and marketing. Critically synthesise and apply theory and research to devise a management plan for a sport-related event. Critically synthesise and apply theory and research to devise a marketing plan for a sport-related event. Interpret and critically evaluate sport event management scenarios and provide appropriate explanations about relevant decision-making.
Assessment
Assessment Methods & Exceptions	Assessment: Essay – 50% Group (or individual) presentation – 50% reassessment: If the overall grade achieved is below 40%, students will need to resit the failed components only.
Other
Reading List