Course Details in 2024/25 Session

Module Title	LM Global Marketing Consultancy – International Residential
School	Birmingham Business School
Department	Marketing
Module Code	07 39602
Module Lead	Dr Cristina Sambrook
Level	Masters Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-8 hours Practical Classes and workshops-8 hours Fieldwork-15 hours External Visits-5 hours Guided independent study-64 hours Total: 100 hours
Exclusions
Description	This is an immersive module, designed to enhance and reinforce the exposure of students to the international business environment and to facilitate first-hand comparisons of contrasting business systems and marketing strategies. This module exposes students to the international dimension of pervasive issues, such as creativity, enterprise, innovation, e-commerce, and knowledge management, including political risk and contemporary processes of regionalisation, emerging markets and globalisation. The module will involve a one-week intensive study visit to a country whose economy is markedly different from the UK. It combines formal learning in a local university and immersive learning through working on a consultancy project for a local organisation. This is to encourage the examination of cultural differences in business and management practices and to provide students with an opportunity to practise and reflect on the impact of national culture on the marketing strategy and business in general. When students present their work, they will need to consider how their suggestions respond to and manage issues of corporate social responsibility, sustainable development and societal wellbeing. Note that as this is an immersive module, participation in the consulting activities abroad is essential and students need to commit to the full five days in order to fulfil this module's requirements. Students who fail to attend the five days should withdraw from the module, as they will not be able to participate in the group work.
Learning Outcomes	By the end of the module students should be able to: Critically compare and contrast the management and business challenges facing companies in a different economic, social and political environment Critically analyse the international dimension of pervasive issues, such as creativity, enterprise, innovation, e-commerce, and knowledge management, including political risk and contemporary processes of regionalisation, emerging markets and globalisation. Undertake business analysis and reflect on their teamworking and cross-cultural communication skills by using cultural management and communication theories.
Assessment	39602-01 : Group Assessment : Group Assessment - Coursework (50%) 39602-02 : Individual Reflective Assignment : Coursework (50%)
Assessment Methods & Exceptions	Assessment: 50% - An authentic assessment based on the company engagement, – groups of 5 students. 2500 words or equivalent, most of it developed during the workshops. 50% Individual Reflective Assignment (1000 words, excluding references and appendixes) Reassessment: Reassessed by failed component: 50% Individual Reflective Assignment (1000 words, excluding references and appendixes), provided that they participated in the group activities during the week. If not, reassessment isn't applicable. 50% Group work reassessment – individual students poster submission, provided that they participated in the group activities during the week. If not, reassessment isn't applicable. Students who withdraw from this module should be able to join another optional module
Other
Reading List