Course Details in 2025/26 Session

Module Title	LH Experience Design: Approaches to audience activation, inclusion and participation.
School	Eng, Drama, & Creative Studies
Department	Drama and Theatre Arts
Module Code	10 39919
Module Lead	Dr Joanna Bucknall
Level	Honours Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Practical Classes and workshops-30 hours Guided independent study-170 hours Total: 200 hours
Exclusions
Description	This module presents an opportunity to explore current creative cultural industry trends in experience design practice, focusing in detail on audience activation, inclusion, and participation in live/location-based immersive experience, (LIE). You will also explore the ways in which different stage craft, design elements and sensory approaches inform the design of live experiences. You will engage with a variety of strategies for the practice of audience activation, inclusion, and participation. You will explore approaches that will provide insight and understanding of the nature of this emergent field of experience design within the broader contemporary creative cultural industries. You will develop both a practical and critical understanding of the ontology of experience design, its role within the experience and transformation economies and the intersection of wider trends in gamification, immersion and interactivity in performance.
Learning Outcomes	By the end of the module students should be able to: Synthesise their understanding of various key indicative practitioners within the arena of live/location-based experience design, audience activation, inclusion and participation. Conceptualise, design and present their own audience-centric performance artefact. Develop Demonstrate an ability to develop practical but conceptually informed experience design practice. Locate and contextualise experience design in relation to existing scholarship and practice to critically reflect upon their own emerging creative and critical practice.
Assessment
Assessment Methods & Exceptions	Assessment: Portfolio (50%) (Will be made up of creative and reflective tasks), 2,000-words equivalent Performance Artefact (50%) 5-7 minutes per student. Students will be able to work in either groups or individually in discussion with the module tutor. Reassessment: Failed component only Portfolio (50%) 2,000 words equivalent Performance Artefact (50%) (will be a digital submission), 5-7 minutes per student
Other
Reading List