Course Details in 2024/25 Session

Module Title	LI Marketing Comms
School	Eng, Drama, & Creative Studies
Department	Eng Lang and Linguistics
Module Code	09 39921
Module Lead	Ruth Page
Level	Intermediate Level
Credits	20
Semester	Semester 1
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-20 hours Seminar-10 hours Guided independent study-170 hours Total: 200 hours
Exclusions
Description	This module introduces the key forms of marketing communications and the principles that underpin them. Marketing communications are the elements that an organisation uses to engage with its target audiences and include promotional tools, marketing channels, messages and media. We will explore how a range of companies from different sectors have created brand identities and developed value for products and services. We will evaluate theories in this area, including Integrated Marketing Communication, and the role of advertising, digital and social media marketing to change audience behaviour. The module will help you put your learning into practice. You will develop a marketing plan in response to a live client brief and create samples of marketing materials using a range of digital media.
Learning Outcomes	By the end of the module students should be able to: Demonstrate knowledge of the principles and tools used in marketing communications. Research and evaluate how different companies have created brand identities. Use appropriate digital media, produce a range of marketing communication formats. Create an effective marketing plan for a company
Assessment
Assessment Methods & Exceptions	Assessment: 1,500-word essay (40%) 2,000-word equivalent marketing plan and materials (60%) Reassessment: Failed component only 1,500-word essay (40%) 2,000-word equivalent marketing plan and materials (60%)
Other
Reading List