Programme And Module Handbook
 
Course Details in 2025/26 Session


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Module Title LH Dissertation
SchoolBirmingham Business School
Department Marketing
Module Code 07 40131
Module Lead Joanna Pokorska-Zare
Level Honours Level
Credits 40
Semester Full Term
Pre-requisites
Co-requisites
Restrictions None
Contact Hours Project supervision-5 hours
Guided independent study-395 hours
Total: 400 hours
Exclusions
Description This compulsory module provides the opportunity to carry out independent research work over a period of two semesters.

In collaboration with the supervisor, the students should submit chapters for review (or a final draft if agreed in advance) throughout the supervision process.

A good dissertation is likely to contain the following elements: (a) an exact statement of the problem investigated, (b) an account of the relation of this problem to the existing relevant literature, (c) an account of the methods and materials used in the essay, (d) a clear statement of the conclusions and any qualifications to those conclusions, (e) recommendations for practitioners or for further research.

The dissertation title is to be determined in consultation with supervisor.
Learning Outcomes By the end of the module students should be able to:
  • Undertake independent, though supervised, research in an area of interest to them;
  • Show initiative in collecting and analysing material;
  • Present a well written cogently and critically argued dissertation.
Assessment
Assessment Methods & Exceptions Assessment:
Part 1: Research proposal of 1,500 words (20%)
Part 2: Dissertation of 6,500 words (80%)

Reassessment:
Reassessment by failed component:
Other
Reading List