Course Details in

Module Title	Marketing
School	School of Engineering
Department	Mechanical Engineering
Module Code	04 02049
Module Lead	Professor D S Walker
Level	Masters Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Exclusions
Description	An Introduction to Industrial Marketing; Industrial Market; Segmentation and Targeting; Industrial Buyer Behaviour; Industrial Product Strategy and Product Innovation; Industrial Pricing Strategy; Industrial Distribution; Industrial Marketing Communications; Industrial Sales Force Management; Industrial Market Strategy Development.
Learning Outcomes	By the end of the module the student should be able to: Understand the key concepts of industrial marketing and marketing strategy formulation within industrial firms and markets; Appreciate the management of the marketing mix, the implementation of the adopted marketing solution, problem solving and the integration of a multidisciplinary approach to industrial marketing.
Assessment	02049-01 : Coursework : Coursework (50%) 02049-02 : January Exam : Exam (Centrally Timetabled) - Written Unseen (50%)
Assessment Methods & Exceptions	2hr closed book examination (70%); coursework (30%)
Other	none
Reading List	Brassington and Petttitt, Principles of Marketing, Prentice Hall, 2004, 3rd Ed.