The module links directly with engineering and project management giving a business and enterprise context.
Following a natural entrepreneurial flow, it considers the critical aspects of turning a commercial idea or a concept into a business. Looking at how consumer trends and globalisation impact strategy, and how companies turn their strategies into programmes and projects to deliver them.
Learning Outcomes
By the end of the module students should be able to:
Determine how an idea or concept can be made into a viable and deliverable cause.
Classify the impact of consumer demands, economic models and globalisation on development of a business or enterprise strategy.
Evaluate how the organisation and culture of an enterprise links to its strategy.
Apply the key concepts in designing a strategy and developing a plan for delivering the enterprise intent.
