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Module Title
LM The International Business Environment
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 02863
Module Lead
Dr Glyn Watson
Level
Masters Level
Credits
15
Semester
Pre-requisites
Co-requisites
Restrictions
Available to MBA Executive Programme students only
Exclusions
none
Description
The module will look particularly at the impact which governments have on a business strategy and the effects caused by the rapid developments of technology and shortening of product life cycles. It examines the development of the global economy and pays particular attention to the phenomenon of globalisation and what is driving it forward. The concept of competitiveness is examined in the context of business operations in the main centres of global activity; the US, Japan, Asian Newly industrialising Economies and Europe. The module concludes with a comparison of the different environments in which business operates and the advantages and disadvantages of conducting business in different parts of the world.
Learning Outcomes
To acquaint students with the need for business decision makers to be aware of the global environment and the factors which shape it. To develop an appreciation of the interplay and interconnectedness of all these factors and the way in which they impact on business decision making.