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Module Title LM The International Business Environment
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 02863
Module Lead Dr Glyn Watson
Level Masters Level
Credits 15
Semester
Pre-requisites
Co-requisites
Restrictions Available to MBA Executive Programme students only
Exclusions none
Description The module will look particularly at the impact which governments have on a business strategy and the effects caused by the rapid developments of technology and shortening of product life cycles. It examines the development of the global economy and pays particular attention to the phenomenon of globalisation and what is driving it forward. The concept of competitiveness is examined in the context of business operations in the main centres of global activity; the US, Japan, Asian Newly industrialising Economies and Europe. The module concludes with a comparison of the different environments in which business operates and the advantages and disadvantages of conducting business in different parts of the world.
Learning Outcomes To acquaint students with the need for business decision makers to be aware of the global environment and the factors which shape it. To develop an appreciation of the interplay and interconnectedness of all these factors and the way in which they impact on business decision making.
Assessment 02863-01 : Assignment : Coursework (50%)
02863-02 : Exam : Exam (School Arranged) - Written Unseen (50%)
Assessment Methods & Exceptions 3 hr written examination 50%, 1 x 3000-4000 word assignment 50%
Other none
Reading List Nellis & Parker, The Principles of Business Economics, 2002
Dicken, P. Global Shift. 3rd ed.