Course Details in

Module Title	LM Directing Strategy
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 03108
Module Lead	David Bassett
Level	Masters Level
Credits	15
Semester	Full Term
Pre-requisites	LM Strategic Analysis of International Business - (07 03008)
Co-requisites
Restrictions	Optional for 2150 Executive Part-Time MBA Singapore
Exclusions	none
Description	This module is concerned with the formulation, implementation and evaluation of long-run strategies by business organisations in the context of their particular competitive environments - and of an ever-changing, uncertain general business environment. It also involves the application of Strategic Analysis to case studies. The module further refines the analytical techniques, examines advanced topics and deploys case studies more extensively. As this is a leading-edge module, the advanced topics will be selected according to currency in the business world, currency in the academic debates and the quality and availability of up-to date case material. However, they are likely to be selected from: multinationals, strategy, organisational design, corporate governance issues, the strategic role of branding, corporate parenting, strategies for hi-tech and mature industries, views of the strategy concept and analysis, strategic change, strategy and ethics, globalisation issues, scenario analysis and strategic procurement.
Learning Outcomes	By the end of the module the student should be able to: Understand, critically appraise and deploy the advanced analyses necessary for strategy formulation and decision making; Demonstrate analytical decision-making skills in business situations of complexity, diversity and uncertainty; Identify strategic issues in the competitive and general business environments and in the range of human, organisational and ethical problems often involved in strategic decision-making; Select, critically appraise and deploy the appropriate specialist analytical frameworks to issues identified above and provide recommendations for their resolution;
Assessment	03108-02 : Exam : Exam (School Arranged) - Written Unseen (60%) 03108-04 : Group Assignment: : Coursework (30%) 03108-05 : Group Presentation : Presentation (10%)
Assessment Methods & Exceptions	Assessments: 3 hour written examination (60%); Group presentation (10%); 4000 word group written report (30%) Reassessment: One 3 hour exam (100%)
Other	None
Reading List	Johnson, G & Scholes, K, Exploring Strategy - Texts and Cases - 6th ed R. Grant, Contemporary strategy Analysis (Concepts, techniques, Applications) (3rd ed.)