Supply and demand analysis. Government intervention in the market. Production and costs. Profit maximising under perfect competition and monopoly. Imperfect and monopolistic competition. Alternative theories of the firm.
Learning Outcomes
On completion of this module the student will be able to: display a thorough grounding in microeconomics; understand the basic economics and markets; appreciate the impact of economic events on businesses.
Assessment
06022-01 : Class Test : Class Test (25%)
06022-02 : Exam : Exam (Centrally Timetabled) - Written Unseen (75%)
Assessment Methods & Exceptions
2 hr examination 70%, essays/class tests 30%
Other
none
Reading List
Mulhearn, C., Vane, H.R., and Eden, J. Economics for Business, Palgrave, 2001.