If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.
Module Title
LM Research Dissertation
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 07978
Module Lead
Dr Caroline Moraes
Level
Masters Level
Credits
60
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
MSc Marketing Communications; MSc Marketing; MSc International Marketing; MSc Strategic Marketing and Consulting.
Exclusions
None
Description
The Research Dissertation is the opportunity for students to apply their knowledge and understanding of research methods and their research skills in practice. Students are prepared for this task via the taught component of the dissertation which aims to provide students with a fundamental understanding of the concepts of research for academic dissertations, including the various research philosophies, the range of approaches to research design and the ethics of research. It aims to provide students with the ability to determine the appropriate use of quantitative and qualitative methods, and the capability to perform analysis of qualitative and quantitative data.
Learning Outcomes
By the end of this module students will be able to :
design, plan and execute an independent research project;
critically assess and make comparisons between theoretical frameworks and substantive knowledge acquired in the programme to a research topic;
undertake a systematic analysis of quantitative and/or qualitative information and present the results in a clear and consistent manner;
analyse and evaluate primary and/or secondary data and assess its implications for theory and practice.
Assessment
Assessment Methods & Exceptions
Individual coursework of 3,000 words (15%)
Dissertation of 12,000 words (85%)
Other
none
Reading List
Cresswell, J. W. (2008), Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Third Edition, Sage, London.