Programme And Module Handbook
Course Details in 2020/21 Session

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Module Title LM Research Dissertation
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 07978
Module Lead Dr Sheena Leek
Level Masters Level
Credits 60
Semester Semester 2
Restrictions MSc Marketing Communications; MSc Marketing; MSc International Marketing; MSc Strategic Marketing and Consulting.
Exclusions None
Description The Research Dissertation is the opportunity for students to apply their knowledge and understanding of research methods and their research skills in practice. Students are prepared for this task via the taught component of the dissertation which aims to provide students with a fundamental understanding of the concepts of research for academic dissertations, including the various research philosophies, the range of approaches to research design and the ethics of research. It aims to provide students with the ability to determine the appropriate use of quantitative and qualitative methods, and the capability to perform analysis of qualitative and quantitative data.
Learning Outcomes

By the end of this module students will be able to :

  • design, plan and execute an independent research project;
  • critically assess and make comparisons between theoretical frameworks and substantive knowledge acquired in the programme to a research topic;
  • undertake a systematic analysis of quantitative and/or qualitative information and present the results in a clear and consistent manner;
  • analyse and evaluate primary and/or secondary data and assess its implications for theory and practice.
Assessment Methods & Exceptions Individual coursework of 3,000 words (15%) Dissertation of 12,000 words (85%)
Other none
Reading List Cresswell, J. W. (2008), Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, Third Edition, Sage, London.