Course Details in 2021/22 Session

Module Title	LM E-Marketing
School	Birmingham Business School
Department	Marketing
Module Code	07 14330
Module Lead	Dr Nicki Newman
Level	Masters Level
Credits	20
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	None
Contact Hours	Lecture-30 hours Guided independent study-170 hours Total: 200 hours
Exclusions
Description	The module examines the internet and its related technologies and their implications for inter alia, marketing strategy, research and tactics. The raison d'être of marketing is to create value to the consumer, thereby creating satisfaction and loyalty. This fundamental principle applies whether you are marketing online or offline. Marketing on the internet, however, poses a new array of opportunities and challenges to marketers who need to understand new concepts, tools, and business models. The aim of this module is to introduce an e-marketing dimension to students' prior knowledge of basic marketing principles.
Learning Outcomes	By the end of the module students should be able to: Critically evaluate how the internet and digital technologies relate to the marketing process and how each are used to achieve a range of marketing strategies and objectives Use a range of tools to evaluate the use of digital technologies on marketing effectiveness Develop a critical understanding of the role of ethics and ethical behaviour when using e-marketing
Assessment	14330-01 : Group Assignment : Coursework (40%) 14330-02 : Exam : Exam (Centrally Timetabled) - Written Unseen (60%)
Assessment Methods & Exceptions	Assessment: Group assignment: online consultancy guide 3,000 words; 1 x 20 hour exam (60%) Reassessment: 3 hour unseen exam (100%)
Other	None
Reading List	Chaffey, D. F. Ellis-Chadwick, R.Mayer, and K.Johnston (2009). Internet Marketing: Strategy Implementation and Practice, 4th Edition, FT Prentice Hall, London. [ISBN: 978-0-273-71740-9]