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Module Title LH Marketing Concepts
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 15820
Module Lead Cristina Sambrook
Level Honours Level
Credits 10
Semester Semester 2
Restrictions Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Description Introduction to Marketing, Marketing Management, Marketing Research and Information, Segmentation, Buyer Behaviour, Product Management, Pricing Decisions, Distribution Decisions, Communications Decisions.
Learning Outcomes This is a general course in marketing and assumes that participants have little or no knowledge of the subject. Theoretical and practical issues central to Marketing Management will be addressed.
Assessment 15820-01 : Exam : Exam (Centrally Timetabled) - Written Unseen (60%)
15820-03 : Assignment : Coursework (40%)
Assessment Methods & Exceptions One 2hr examination
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