Course Details in 2018/19 Session

Module Title	LH Marketing Concepts
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 15820
Module Lead	Cristina Sambrook
Level	Honours Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description	Introduction to Marketing, Marketing Management, Marketing Research and Information, Segmentation, Buyer Behaviour, Product Management, Pricing Decisions, Distribution Decisions, Communications Decisions.
Learning Outcomes	This is a general course in marketing and assumes that participants have little or no knowledge of the subject. Theoretical and practical issues central to Marketing Management will be addressed.
Assessment	15820-01 : Exam : Exam (Centrally Timetabled) - Written Unseen (60%) 15820-03 : Assignment : Coursework (40%)
Assessment Methods & Exceptions	One 2hr examination
Other
Reading List