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Module Title
LH Marketing Concepts
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 15820
Module Lead
Cristina Sambrook
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description
Introduction to Marketing, Marketing Management, Marketing Research and Information, Segmentation, Buyer Behaviour, Product Management, Pricing Decisions, Distribution Decisions, Communications Decisions.
Learning Outcomes
This is a general course in marketing and assumes that participants have little or no knowledge of the subject. Theoretical and practical issues central to Marketing Management will be addressed.