Programme And Module Handbook
 
Course Details in 2022/23 Session


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Module Title LH Marketing Concepts
SchoolBirmingham Business School
Department Marketing
Module Code 07 15820
Module Lead Dr Louise M. Hassan (蕭永真 )
Level Honours Level
Credits 10
Semester Semester 2
Pre-requisites
Co-requisites
Restrictions Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description Introduction to Marketing, Marketing Management, Marketing Research and Information, Segmentation, Buyer Behaviour, Product Management, Pricing Decisions, Distribution Decisions, Communications Decisions.
Learning Outcomes By the end of the module students should be able to:
  • Understand marketing-related aspects of the changing business environment
  • Critically apply marketing and consumption theory to practice
  • Evaluate and design marketing strategies and tactics for different types of organisations.
  • Understand the role of ethics and ethical behaviour in marketing
Assessment 15820-01 : Individual Assignment : Coursework (70%)
15820-03 : Group Assignment : Coursework (30%)
Assessment Methods & Exceptions Assessment: Group Assignment (30%); 1500 Word Individual Written Assignment (70%).
Reassessment: 2500 Word Individual Written Assignment (100%)
Other
Reading List