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Module Title
LH Marketing Concepts
School
Birmingham Business School
Department
Marketing
Module Code
07 15820
Module Lead
Dr Louise M. Hassan (蕭永真 )
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description
Introduction to Marketing, Marketing Management, Marketing Research and Information, Segmentation, Buyer Behaviour, Product Management, Pricing Decisions, Distribution Decisions, Communications Decisions.
Learning Outcomes
By the end of the module students should be able to:
Understand marketing-related aspects of the changing business environment
Critically apply marketing and consumption theory to practice
Evaluate and design marketing strategies and tactics for different types of organisations.
Understand the role of ethics and ethical behaviour in marketing