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Module Title
LH Cases in Marketing
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 15824
Module Lead
Inci Toral
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description
This course aims to utilise case studies to develop the participants understanding of the functional and strategic role played by marketing within a range of international companies competing in manufacturing, retailing and service markets. Each week, there is a tutorial in which Case Studies and Marketing Topics will be analysed, presented and discussed in class. Participants will be assigned to a group who will be responsible for managing a number of related tasks set by the course leader. The course aims to motivate groups to make a contribution in each seminar and be familiar with the case study material.
Learning Outcomes
By the end of the module the student should be able to:
Provide an overview of the development of core concepts in marketing;
Demonstrate how the business environment impacts on marketing strategy;
Find ways of identifying and analysing marketing problems and implementing solutions;
Utilise the marketing planning process to further the development of marketing strategy;
Craft strategy through the manipulation of marketing tools.