If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.
Module Title
LH Cases in Marketing
School
Birmingham Business School
Department
Marketing
Module Code
07 15824
Module Lead
Inci Toral
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
Available to Graduate Diploma in Business Administration, MBA 24mth Masters, MBA IBF 24mth Masters students as a compulsory module
Exclusions
Description
This course aims to provide students with a real-world situation (a case) that poses a thought-provoking problem or dilemma. Students are placed in the role of decision maker and asked how they would resolve the problem. Thus enabling them to understand the functional and strategic role played by marketing executives/managers within a range of managerial and strategic challenges. The real-life nature of these challenges integrates the application of abstract concepts and theory in practice. Students have to critically analyse the data in relation to various strategic and/or marketing challenges, such as global markets, product development, innovation, channel management and communications. They will need to consider relevant theory, draw conclusions, and present solutions. Participants will be assigned to a group who will be responsible for managing a number of related tasks set by the course leader. Teamwork and in-class discussions will facilitate collaborative learning which plays a large role in in analysing uncertainty and challenging conditions which then would require developing solutions to these situations. This will also lead to understanding the pros and cons of each solution and weighing benefits.
Learning Outcomes
By the end of the module the student should be able to:Provide an overview of the development of core concepts in marketing;Demonstrate how the business environment impacts on marketing strategy;Find ways of identifying and analysing marketing problems and implementing solutions;Utilise the marketing planning process to further the development of marketing strategy;Craft strategy through the manipulation of marketing tools.