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Module Title LM International E-business
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 16423
Module Lead Andy Lymer
Level Masters Level
Credits 10
Semester Semester 2
Restrictions None
Description - E-business models - The technology of e-business - Marketing and client relationship management with new technology - Electronic business exchanges and electronic procurement - Enterprise resource planning systems - Choosing an IT application - Impact of IT on business organization: towards the virtual MNC? - Knowledge management systems - Legal and ethical frameworks for e-business.
Learning Outcomes By the end of the module the student will be able to: - Understand the context of e-business and knowledge management systems - Recommend good practice in e-business and e-commerce - Analyse the impact of e-commerce and e-business on new forms of global business and business systems - Understand the impact of e-business and e-commerce on the organization of international companies - Understand the legal and practical implications of e-business and e-commerce.
Assessment 16423-01 : Examination : Exam (Centrally Timetabled) - Written Unseen (75%)
16423-02 : Coursework : Coursework (25%)
Assessment Methods & Exceptions 75% Exam, 25% Research Project
Reading List Dave Chaffey. E-Business and E-Commerce Management. Harlow: Financial Times/Prentice Hall 2001