In the constant search for new markets in globalisation, the emergence of dynamic new markets which out-perform the G7 countries in terms of growth, offer attractive opportunities for multinational enterprises. This module will analyse this phenomenon and the development of business strategies for tackling these new emerging markets. The module will introduce concepts, approaches, strategies and tactics employed by executives and managers in serving intermediaries and final consumers in emerging markets. More specifically the module will illustrate how executives and managers approach emerging markets as part of their overall corporate strategies.Topics covered may include: global liberalisation; review of emerging and transition economies; location distribution and logistics in emerging economies; market entry strategies in emerging markets; locating new emerging markets; and conducting investment strategies in the BRICS countries.

By the end of the module the student should be able to:

• demonstrate comprehensive knowledge and understanding of different emerging markets and their opportunities for business;
• critically analyse the impact of international business on development in these markets;
•  critically appraise the arguments for and against global liberalisation of investment flow;
• recommend and evaluate policies for entering markets and doing business in different emerging economies and regions.