Programme And Module Handbook
Course Details in 2019/20 Session

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Module Title LI Event Management
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 19316
Module Lead Inci Toral Manson
Level Intermediate Level
Credits 10
Semester Semester 1
Restrictions As a compulsory module: BSc Business Communications; BSc International Business Communications

As an optional module: BSc Business Management; BSc Business Management with Integrated Placement; BSc International Business; BSc International Business with Language
Contact Hours Guided independent study-78 hours
Practical Classes and workshops-4 hours
Lecture-18 hours
Total: 100 hours
Description The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and making significant contributions to the economic, social, cultural and business environment. With the increased regulation requirements and the growth of government and corporate involvement in events, they comprise complex interactions among several stakeholders, such as the participants, event venue, design, the management system flow, volunteers, staff, and government. Event managers are now required to identify and service this wide range of stakeholders and balance their needs and objectives.

The main aim of this module is to introduce participants to the theory and practice of Event Management which is key to the success to every event organising business. To achieve this, the module comprises the basic concepts in Event Management through a marketing and communications perspective, such as; strategic purpose of special events, event objectives, the importance of event theme, marketing planning and communications, and the key areas in event planning process.

These topics are taught in lectures, supported by in-class exercises and video discussions, and backed up by case study analysis. Students are expected to have completed background reading, work on exercises, and prepare for case studies out of class time.
Learning Outcomes By the end of the module students should be able to:
  • Demonstrate the necessary skills to pitch an event as required by the events industry.
  • Demonstrate an understanding of events industry within its broader context.
  • Show a critical knowledge and understanding of the qualities and abilities needed by an Events Manager and of the organizational and team challenges they face.
  • Critically evaluate the importance of Event Management, specifically from 3 perspectives: marketing and communications; planning and strategy.
  • Demonstrate knowledge and critical understanding of planning, scheduling and managing events using key event management processes and techniques.
Assessment 19316-02 : Individual assignment : Coursework (60%)
19316-06 : Group Presentation : Coursework (40%)
Assessment Methods & Exceptions Group presentation and submission - 40% accompanied by an anonymous group peer review form. Individual assignment (1,500 words) - 60%.

Reassessment: Submission of individual supplementary coursework comprising 2,500 word written assignment (100%)
Other Duplicate of Dubai-based module 30452
Reading List Lockyer, K & Gordon, J. 1996. Project Management and Project Network Techniques. 6th ed.