If you find any data displayed on this website that should be amended, please contact the Curriculum Management Team.
Module Title
LH Business to Business Marketing
School
Birmingham Business School
Department
Birmingham Business School
Module Code
07 19355
Module Lead
Sheena Leek
Level
Honours Level
Credits
10
Semester
Semester 2
Pre-requisites
Co-requisites
Restrictions
As an optional module:
BSc Accounting and Finance BSc Business Management BSc Business Management (with Year in Industry) BSc Business Management with Communications BSc International Business BSc International Business with Language
By the end of the module students should be able to:
Critically assess the challenges for organisations competing in business-to-business markets
Show an understanding of the major adaptations to marketing strategy and marketing mix decisions when formulating business-to-business marketing plans
Show a critical understanding of theoretical frameworks relevant to business-to-business marketing
Apply theoretical frameworks to the analysis and resolution of business-to-business marketing problems
Assessment
19355-01 : Coursework : Coursework (100%)
Assessment Methods & Exceptions
Assessment:2,500 word assignment (individual) Reassessment
Other
Reading List
Hutt, MD Speh, TW 2010, Business Marketing Management, 10th ed, Cengage Learning.
Anderson, JC Narus JA Narayandas, D 2009, Business Marketing Management, 3rd edition, Prentice Hall.
Brennan, D Canning, L McDowell, R 2010, Business to Business Marketing, 2nd edition, Sage Publications