Programme And Module Handbook
 
Course Details in 2019/20 Session


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Module Title LH Business to Business Marketing
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 19355
Module Lead Sheena Leek
Level Honours Level
Credits 10
Semester Semester 2
Pre-requisites
Co-requisites
Restrictions As an optional module:

BSc Accounting and Finance
BSc Business Management
BSc Business Management (with Year in Industry)
BSc Business Management with Communications
BSc International Business
BSc International Business with Language
Contact Hours Lecture-22 hours
Guided independent study-78 hours
Total: 100 hours
Exclusions
Description LH Business to Business Market
Learning Outcomes By the end of the module students should be able to:
  • Critically assess the challenges for organisations competing in business-to-business markets
  • Show an understanding of the major adaptations to marketing strategy and marketing mix decisions when formulating business-to-business marketing plans
  • Show a critical understanding of theoretical frameworks relevant to business-to-business marketing
  • Apply theoretical frameworks to the analysis and resolution of business-to-business marketing problems
Assessment 19355-01 : Coursework : Coursework (100%)
Assessment Methods & Exceptions Assessment:2,500 word assignment (individual)
Reassessment
Other
Reading List Brennan, D Canning, L McDowell, R 2010, Business to Business Marketing, 2nd edition, Sage Publications
Hutt, MD Speh, TW 2010, Business Marketing Management, 10th ed, Cengage Learning.
Anderson, JC Narus JA Narayandas, D 2009, Business Marketing Management, 3rd edition, Prentice Hall.