Programme And Module Handbook
Course Details in 2019/20 Session

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Module Title LH Business to Business Marketing
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 19355
Module Lead Sheena Leek
Level Honours Level
Credits 10
Semester Semester 2
Restrictions As an optional module:

BSc Accounting and Finance
BSc Business Management
BSc Business Management (with Year in Industry)
BSc Business Management with Communications
BSc International Business
BSc International Business with Language
Contact Hours Guided independent study-78 hours
Lecture-22 hours
Total: 100 hours
Description LH Business to Business Market
Learning Outcomes By the end of the module students should be able to:
  • Critically assess the challenges for organisations competing in business-to-business markets
  • Show an understanding of the major adaptations to marketing strategy and marketing mix decisions when formulating business-to-business marketing plans
  • Show a critical understanding of theoretical frameworks relevant to business-to-business marketing
  • Apply theoretical frameworks to the analysis and resolution of business-to-business marketing problems
Assessment 19355-01 : Coursework : Coursework (100%)
Assessment Methods & Exceptions Assessment:2,500 word assignment (individual)
Reading List Brennan, D Canning, L McDowell, R 2010, Business to Business Marketing, 2nd edition, Sage Publications
Hutt, MD Speh, TW 2010, Business Marketing Management, 10th ed, Cengage Learning.
Anderson, JC Narus JA Narayandas, D 2009, Business Marketing Management, 3rd edition, Prentice Hall.