Course Details in 2020/21 Session

Module Title	LH Business to Business Marketing
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 19355
Module Lead	Sheena Leek
Level	Honours Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	As an optional module: BSc Accounting and Finance BSc Business Management BSc Business Management (with Year in Industry) BSc Business Management with Communications BSc International Business BSc International Business with Language
Contact Hours	Lecture-22 hours Guided independent study-78 hours Total: 100 hours
Exclusions
Description	LH Business to Business Market
Learning Outcomes	By the end of the module students should be able to: Critically assess the challenges for organisations competing in business-to-business markets Show an understanding of the major adaptations to marketing strategy and marketing mix decisions when formulating business-to-business marketing plans Show a critical understanding of theoretical frameworks relevant to business-to-business marketing Apply theoretical frameworks to the analysis and resolution of business-to-business marketing problems
Assessment	19355-01 : Coursework : Coursework (100%)
Assessment Methods & Exceptions	Assessment:2,500 word assignment (individual) Reassessment
Other
Reading List	Brennan, D Canning, L McDowell, R 2010, Business to Business Marketing, 2nd edition, Sage Publications Hutt, MD Speh, TW 2010, Business Marketing Management, 10th ed, Cengage Learning. Anderson, JC Narus JA Narayandas, D 2009, Business Marketing Management, 3rd edition, Prentice Hall.