Course Details in

Module Title	LI Global Marketing
School	Birmingham Business School
Department	Birmingham Business School
Module Code	07 20327
Module Lead	Pete Hyde
Level	Intermediate Level
Credits	10
Semester	Semester 2
Pre-requisites
Co-requisites
Restrictions	Physics with Business Management students must pass this module in order to proceed to year 3.
Contact Hours	Lecture-22 hours Guided independent study-78 hours Total: 100 hours
Exclusions
Description	The module aims to provide an introduction to the issues involved with global marketing management, and to critically analyse business topics and develop their own informed views.
Learning Outcomes	By the end of the module the student should have: S1m The ability to make general evaluations of commercial risks through some understanding of the basis of such risks S2m Extensive knowledge and understanding of management and business practices, and their limitations, and how these may be applied appropriately to strategic and tactical issues.
Assessment	20327-08 : Coursework : Group Assessment - Coursework (75%) 20327-09 : Coursework : Coursework (25%)
Assessment Methods & Exceptions	Marked group assessment (25%) and Written Group Project, 5000 words (75%)
Other
Reading List	International Marketing Strategy by Frank Bradley 5th ed Prentice Hall