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Module Title LM Cross-Cultural Communication
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 20812
Module Lead Dr Cristina Sambrook
Level Masters Level
Credits 10
Semester Semester 1
Restrictions MSc International Marketing

This module aims to develop interpersonal and intercultural communication skills to improve the effectiveness of students when working in multi-cultural teams and when becoming managers in an international business environment. Students will develop an understanding of culture, cultural differences, cultural values, beliefs and assumptions, and the benefits and barriers of effective intercultural communication. The module will be highly practical and explore how cultural differences can impact on group effectiveness, marketing negotiations, marketing communication, and personal presentation and impression. The module will use students' own cultural background as the basis for contrastive analysis across all forms of communication, including verbal, non-verbal, written and professional.

Learning Outcomes

By the end of the module the student should be able to:

  • demonstrate an understanding of the concepts of societal and managerial culture, and the underlying attitudes, values and behaviours of different cultures;
  • appraise and synthesise recent research on the impact of cultural differences in management and communication;
  • demonstrate comprehensive knowledge and understanding of the nature of communication and the cross-cultural issues in different forms of communication - verbal, non-verbal and professional;
  • identify and critically evaluate benefits and challenges of cross-cultural team working;
  • critically appraise their own culture, behaviour and perspectives.
Assessment 20812-01 : Assignment : Coursework (60%)
20812-02 : Presentation : Presentation (20%)
20812-03 : Peer Review : Practical (20%)
Assessment Methods & Exceptions Individual 2,000 word reflective assignment (60%); Group presentation (20%); Peer review (20%) Reassessment: 2,000 word assignment (100%)
Reading List