This module is organised around a group-based consultancy assignment with a real client on a marketing planning or marketing communications issue. The module will require students to deconstruct and negotiate a new consultancy project task, apply a range of frameworks to structure analytical thinking, apply techniques to complete the required research, and demonstrate effective presentation skills in communicating the final results to their client. The principles of effective consultancy and project management will be introduced alongside the barriers to successful intervention and how consultants manage risk. Clients will range from SMEs (social or commercial) to corporates or public bodies. Through the project, students will develop skills for effective engagement and intervention, further understand their strengths and weaknesses in relation to team-work and leadership skills, and further develop their personal project management capabilities.