Programme And Module Handbook
Course Details in 2020/21 Session

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Module Title LM Consultancy Skills and Practice
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 20817
Module Lead Peter Hyde
Level Masters Level
Credits 20
Semester Semester 2
Restrictions MSc Strategic Marketing and Consulting; MSc Marketing Communications

This module is organised around a group-based consultancy assignment with a real client on a marketing planning or marketing communications issue. The module will require students to deconstruct and negotiate a new consultancy project task, apply a range of frameworks to structure analytical thinking, apply techniques to complete the required research, and demonstrate effective presentation skills in communicating the final results to their client. The principles of effective consultancy and project management will be introduced alongside the barriers to successful intervention and how consultants manage risk. Clients will range from SMEs (social or commercial) to corporates or public bodies. Through the project, students will develop skills for effective engagement and intervention, further understand their strengths and weaknesses in relation to team-work and leadership skills, and further develop their personal project management capabilities.

Learning Outcomes

By the end of the module the student should be able to:

  • demonstrate a comprehensive knowledge and understanding of consulting, clients and the consulting process, and theories associated with facilitating change in organisations;
  • identify and critically evaluate intervention styles and client-centeredness;
  • demonstrate a theoretical knowledge of soft systems methodologies to help with structured thinking;
  • systematically apply the principles and techniques of project management to plan, manage and complete a consulting project to a brief, budget and timescale;
  • conduct research into strategic marketing issues (including deciding on appropriate data collection methods, analysis and interpretation)
  • adapt and innovate to solve problems, and to manage in unpredictable situations and make sound judgements in the absence of complete data.
Assessment 20817-01 : Group Project Report : Coursework (40%)
20817-02 : Group Presentation (Company grade) : Group Assessment (DNU) (10%)
20817-03 : Group Presentation (Academic grade) : Coursework (10%)
20817-04 : Peer Review : Coursework (10%)
20817-05 : Exam : Exam (Centrally Timetabled) - Written Unseen (30%)
Assessment Methods & Exceptions Coursework components 70% (group report, presentation, client assessment, peer review and skills component) 2hr written unseen exam 30% Reassessment: 2 hour examination (100%)
Reading List