Programme And Module Handbook
Course Details in 2019/20 Session

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Module Title LI Internal and External Communications
SchoolBirmingham Business School
Department Birmingham Business School
Module Code 07 21102
Module Lead
Level Intermediate Level
Credits 20
Semester Full Term
Restrictions BSc Business Management with Communications; BSc International Business with Communications.
Contact Hours Lecture-20 hours
Demonstration-3 hours
Practical Classes and workshops-22 hours
Supervised time in studio/workshop-10 hours
Guided independent study-145 hours
Total: 200 hours

The module examines how an organisation presents itself to an audience. This audience can be internal to the company, or external. Topics covered will vary as the methods used in communications are changing rapidly, but topics such as the role and function of Human Resource Management and its link with communication, changes in leadership, communication channel selection and podcasting and webcasting will be covered.

Learning Outcomes

At the end of the module the student should be able to:

  • demonstrate a knowledge and critical understanding of the role of internal and external communicators and communication theory;
  • identify key communication theory and practice, and apply this to audio and visual communications,
  • critically evaluate models and practices and apply theory to analyse modern communication practices.
Assessment 21102-01 : Podcast : Coursework (25%)
21102-02 : Webcast : Coursework (25%)
21102-03 : Coursework : Coursework (50%)
Assessment Methods & Exceptions Podcast recording (25%) Webcast video (25%) Individual essay, 3,000 words (50%) Reassessment: Individual essay, 3,000 words (50%).
Reading List